DIRECT ENERGY SIGNS MULTI-YEAR ELECTRICITY CONTRACT WITH DALLAS MARKET CENTER Three–year agreement offers competitive electricity supply rate, energy products and services customized for commercial real estate industry

Pittsburgh, PA (April 17, 2013) – Direct Energy announced it has signed a three–year agreement with Dallas Market Center to serve as their electricity supplier. The deal, which starts in May 2013, was managed through Acclaim Energy Advisors.

"Dallas Market Center decided on a longer–term deal because they wanted to sign an agreement that provided them protection, but still allowed them to participate in downward market movements," said Trish Collins, vice president of Acclaim Energy Advisors. "Energy management is getting more complex and we are delighted that we could develop strategies and a plan that will mitigate risk and achieve their financial goals".

Through Direct Energy, Dallas Market Center, who hosts 50–plus markets each year attended by more than 200,000 buyers from across the globe, will see significant savings for their electricity. Ms. Collins added Direct Energy was very responsive on the contract, and the adder and heat rate were both competitive and beneficial to our client.

"We selected Acclaim and Direct Energy to ensure we received a reasonable and fair price for energy and energy–related services," said Bill Winsor, president and CEO, Dallas Market Center. "We are pleased to partner with companies that support our needs as the world's most complete wholesale marketplace."

"For several years, Direct Energy has worked with commercial real estate clients such as Dallas Market Center to develop energy management programs that meet their unique needs," said Mike Senff, vice president of sales and marketing for Direct Energy Business. "Dallas Market Center knows they can rely on Direct Energy for competitively priced electricity supply and the tools and resources they need to better manage their overall energy use."

Senff and Collins are available for interviews.

About Direct Energy

Direct Energy is one of North America's largest energy and energy–related services providers with more than 6 million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one of the world's leading integrated energy companies, Direct Energy operates in 46 U.S. states plus the District of Columbia and 10 provinces in Canada. For more information, please visit www.directenergy.com

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About Acclaim Energy Advisors

Acclaim Energy Advisors, (www.acclaimenergy.com), is a full–service energy management firm headquartered in Houston, Texas. Acclaim helps businesses nationwide transform the way they manage energy. Acclaim solutions include: strategic energy planning, energy market information, energy risk management, strategic energy sourcing and DLO365sm a new Demand Response solution to help customers protect reliability and generate revenue. Acclaim offers services in both the wholesale and retail markets for electricity and natural gas within deregulated and regulated energy markets.

About Dallas Market Center

Founded in 1957, Dallas Market Center is the world's most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men's, western, women's and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 78 countries, Dallas Market Center offers hundreds of events and seminars geared toward helping retailers expand business and increase profits. As a result, more than $8 billion in estimated wholesale transactions are conducted annually within the Dallas Market Center complex. The Dallas Market Center website is available at www.dallasmarketcenter.com.

For further information, please contact:
Andrea Romo
Direct Energy Business
Andrea.Romo@directenergy.com
412.334.9510