DIRECT ENERGY OFFERS ANOTHER CHOICE FOR PITTSBURGH ELECTRICITY CUSTOMERS Energy provider to offer competitive electricity rates in West Penn Power territory

Pittsburgh, PA  (10/15/2012) - Direct Energy announced today that the company will begin providing competitive electricity supply services to residential customers in the West Penn Power service territory of southwest Pennsylvania. With increased competition creating opportunities to shop around for a great deal, customers now have an attractive new choice from North America's largest integrated energy companies.

Direct Energy's entry into the West Penn Power service territory expands its Pennsylvania footprint for retail energy service. The company already has a strong and established presence in Pennsylvania that serves residential customers electricity in the Duquesne Light, PECO and PPL service territories. Direct Energy also serves natural gas to residential customers in the Columbia Gas of Pennsylvania territory.

Specifically, Direct Energy will offer a 6-month fixed rate plan for residential electricity customers in the West Penn Power territory. The current plan is a six month fixed rate of $0.05000 per kWh and there is no cancellation fee should customers choose to cancel. Direct Energy encourages potential new participants that are under contract with another supplier to review their contracts for potential obligations prior to enrolling.

"For close to a decade, Pennsylvania has been leading the way for competitive energy markets, with the supportive efforts of legislators and utility regulators," said Steven Murray, president of Direct Energy's residential business.

"To be able to offer electricity rates to yet another territory in Pennsylvania is a great accomplishment for us. By entering the West Penn Power territory, we are continuing to build on our commitment to our customers by giving them a choice in the energy marketplace."

Participants who choose this low fixed rate plan are offered savings against the utility's current price-to-compare on their electricity bills and are guaranteed price protection against rising electricity rates for a full six months. Savings are compared to West Penn Power's current fixed price product and not its monthly variable rate product.

"Direct Energy is a stable, financially strong company, offering integrated home services and energy products with a vision for growth and a commitment to competitive markets and the benefits they bring to customers - lower prices, innovative products and great customer service," said Murray.

Customers can learn more about Direct Energy's products and services or enroll by calling 1-866-266-2084 or by visiting the company's website at www.directenergy.com.

About Direct Energy
Direct Energy is one of North America's largest energy and energy-related services providers with over 6 million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one of the world's leading integrated energy companies, Direct Energy operates in 46 states including the District of Columbia and 10 provinces in Canada.

For further information, please contact:
Julie Hendry
Direct Energy
412.667.6133
Julie.Hendry@directenergy.com

Direct Energy® is a subsidiary of Centrica plc. All rights reserved. Centrica was created following the demerger of British Gas plc in 1997 and is now a leading supplier of energy and related services. To read more about Centrica plc please visit www.centrica.com.